State/Province: British Columbia
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Destination Canada
Vancouver, British Columbia, Canada (hybrid)
30+ days ago
Destination Canada
Vancouver, British Columbia, Canada
30+ days ago
Job Type
Job Duration
1-2 Years
$82,146.00 - $102,682.00
Government/Civil Service
Min Experience
5-7 Years
Min Education
Required Travel
Salary - Type
Yearly Salary
Job Function
Global Communication


Destination Canada is looking for a Corporate Communications Strategist, to join our team in Vancouver or Ottawa as we inspire travellers to explore Canada. Please note that this hybrid role can be based out of either our Vancouver or Ottawa office.

As a key member of the Corporate Communications team, and working closely with the Senior Director, Corporate Communications & Outreach, you will be responsible for increasing the visibility and reputation of the organisation and its leaders through the creation of strategic external communications, with an emphasis on media engagement. This will include developing and executing strategic earned media relations plans, as well as leading and managing our public relations agency. 

You have outstanding writing skills and the ability to distill research-findings, data, and industry insights into engaging media relations campaigns and industry content that tells our organization’s story. This role includes the development of compelling, data-driven content for inclusion in presentations, articles, various briefings, and other communications materials for Destination Canada’s senior management.

You will be the organization’s lead when it comes to developing and distributing effective communications informed by our data and analytics team. This will include driving engagement, support and awareness from key audiences, including media, and managing the timely distribution of research news and updates to industry partners. 

Destination Canada strives to be an agile organization that responds to a fast-paced industry. The individual will require the skills and personal attributes to support this goal.


  • Develops and executes strategic communications plans and initiatives.  
  • Leads corporate media relations activities and manages DC’s public relations agency.  
  • Identifies opportunities to communicate DC’s relevance to its stakeholders and shareholder and tell the “DC Story,” with an emphasis on media relations engagement. 
  • Develops speaking engagement materials for senior management, including presentations, briefings, and speeches for the CEO.  
  • Interprets insights from research and shapes them into compelling and data-based communications materials and content.  
  • Manages the communication and distribution of research news and updates to industry partners. 
  • Proactively scans the environment and analyzes issues, identifies risks, solutions, and opportunities, and provides briefings and recommendations. 
  • Manages crisis communications plans, ensuring they are current and relevant. 
  • Supports communications initiatives and plans as needed.


For more details about what we need and how to apply, please visit our Careers section at and click on “Career Listings”. The deadline for this competition is May 28, 2024. Please note in your application where you learned about this competition.


EDUCATION: Graduation from a recognized university in Communications or Public Relations, or an acceptable and proven combination of education, training and experience.

EXPERIENCE:  When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria: 

  • 5+ years of strategic corporate communications and/or public relations experience
  • Strong experience in media relations and engagement
  • Experience writing and developing complex communications content
  • Experience engaging with researchers and data analysts, and/or working with institutions or think tanks in the field of research and analysis is an asset.
Job ID: 73519655
Vancouver , British Columbia ,

Destination Canada markets Canada internationally. Our mission is to unite and empower Canada’s tourism leaders through compelling research, strategy and storytelling to drive the visitor economy. Destination Canada is a Crown corporation wholly owned by the Government of Canada. We use data-driven marketing strategies to stimulate international demand and tourism export revenue for Canada in 10 countries: Australia, China, France, Germany, India, Japan, Mexico, South Korea, the UK and the USA. Our campaigns are targ...

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