Company Profile

Company Overview

Activision, Inc. is a leading international publisher of interactive entertainment software products. Activision's products cover the action/adventure, action sports, racing, role-playing, simulation, first-person action and strategy game categories. The company's target customer base ranges from casual players to game enthusiasts, children to adults, and mass-market consumers to value buyers. The company has created, licensed and acquired a group of highly recognizable brands that it markets to a growing variety of consumer demographics. Its product portfolio included such best selling products as Guitar Hero, Call of Duty, Tony Hawk, Kung Fu Panda, and Spiderman.