Company Profile
Consortium Health Plans
Company Overview
Consortium Health Plans (CHP) supports Blue Cross Blue Shield (BCBS) Plans national account sales & marketing leadership attain or retain national account employer business (defined as greater than 1,000 employees in two or more states).
Most national account employers engage an outside professional (consultant or broker) to advise them on health care strategy, pricing, health plan selection and communications. These centers of influence are highly important to the success of BCBS sales and marketing.
The CHP consultant relations team works on behalf of all the BCBS Plans to promote BCBS products and enhance the visibility and influence of BCBS Plan as national plans to these centers of influence and throughout the industry. The consultant relations team also provides market intelligence on the consulting and brokerage industry and their perspectives on national account market requirements in health-care/health plan purchasing; as well as, striving to help BCBS Plans see beyond their local borders and provide all Plans with the opportunity to influence national practice perspectives.
Consortium Health Plans was formed in 1994 to help its founding Blue Cross Blue Shield Plans position the Blue System as the carrier of choice for national accounts.
Now a national coalition of 21 leading BCBS Plans, Consortium provides a clear and unified voice, as well as effective central coordination, for the Blue System among national accounts and the consultants and brokers who serve them.
Consortium does not replace the working relationships that consultants and brokers have with individual Plans. Rather, Consortium harnesses the significant strengths of the Blue Plans to give these producers a single point of contact to:
• deliver a consistent Blue message to the market
• identify and report on Blue Plan capabilities
• provide consistent annual RFI responses for all Blue Plans
• quickly answer diverse questions about national account capabilities of the BCBS System
• troubleshoot communications issues and help resolve any producer concerns about what BCBS can do for their clients
• connect them with the right individuals within the BCBS System who can help them advocate for their clients
• provide written materials to support the Blue value proposition
Notable Products / Brands
Blue Cross Blue Shield